A couple of months ago (or more), I asked for more information on a for-profit "university" that I was considering approaching for a marketing opportunity. Today, I received this message via voice mail...
"Hi David, I'm calling from ??? University. Our number is 877-XXX-XXXX. You had requested information on our (something I've already got) degree online. Please call us back anytime until 9:00PM Eastern Standard Time and ask for an admissions representative, again our number is 877-XXX-XXXX. Thanks and have a great day"
And this was in my email box...
We’re following up on a recent voicemail message we left you.
Please give us a call back at 877-XXX-XXXX anytime Monday-Friday 9am-9pm EST.
Just ask for Admissions, we’ll be happy to help you. Thanks!
Admissions | ??? University | 800-XXX-XXXX
If you want somebody to give you money, you've got to start by building a personal connection and showing you've got skin in the game. That starts by giving your name. People don't want to deal with the company, they want to deal with a person.
This means you're going to have to take responsibility for your actions. In this case, it means you're going to have to take responsibility for when somebody doesn't sign up or gets pissed off.
How bad do you want it? If you're not willing to bet your reputation on it, I'd argue that it's not bad enough.