A few months ago, I was out with a friend of mine and a guy next to us started to have a seizure. It was probably only seconds, but it seemed like minutes as I simply stood paralyzed. During this time, a woman came out of the crowd and started to take care of him.
I knew what to do, but I didn't do it. I just stood there and watched.
That was bad, but other people in the crowd were in even worse shape. Not only were people watching, but they were adding to the chaos with screams and panicked cries.
"Oh my God!! What's happening?!!"
"What do we do?!!"
This is why you practice for an emergency. This is why you review the escape route ahead of time. This is why you have a plan.
Have you thought about these things for your business? What will you do if...
- Your merchant account (or bank account) gets shut down...
- Your main method of distribution goes away...
- Your key employee quits...
- The way you send emails is no longer an option...
- You get sued...
- You have a big ass tax bill or other major expense...
- Google removes your site from its system...
- You get sick and have to spend time in the hospital...
Most things we worry about never happen. You can drive yourself crazy looking for ways that things can fail.
With that said, things do go wrong and it's not a bad ideas to think about them as a way to strengthen your business and your ability to handle whatever life throws at you with ease. The worst thing you can do in an emergency is stand there paralyzed.
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