Was out today and ran into a woman I hadn't seen for a couple of years. She asked me what I was doing and I mentioned my upcoming book.
She replied, "That's great. Just keep at it and you'll keep getting better and better."
I was thinking, "Bitch, please. If I move less than 50,000 copies of this thing, I'll be shocked. And don't you know this is my 10th book? It's not like I've never done this before."
But I kept my cool, smiled, and said, "You're right. Slow and steady wins the race."
Which is true, by the way... Slow and steady does win the race.
And "slow and steady" is exactly why I kept my cool. You win arguments with actions, not words.
But who is arguing? There was nothing I could have said that would have changed this woman's mind about how things are.
Why? Because she lives in a different world than I do, with different rules. In her world, things are exactly as she said they are.
I was being projected upon.
Projection happens a lot in business. It happens when people say you can't do something, or get pissed at you in the way you do it, even if you were successful. And it definitly happens when you're trying to buy a car (or a house, or a stereo, or anything) and the salesperson makes judgments as to what you can afford or what your needs are.
In short, it happens any time you upset the nice, smooth, and sterile pictures that people create in their minds about how things should be.
Fuck 'em. Their world is not your world.