Just booked a flight to Toronto. It's a small plane, without First Class, but there was an option to spend $50 and get a "preferred seat" with a little more leg room, such as in an exit row.
At 6'3", a few extra inches are worth it to me.
Comfort is worth it. Quality is worth it. Getting it done right the first time is worth it.
In 1998, I had a phone conversation with Derek Sivers. He had just purchased a shopping cart for his new site, CD Baby, for $1500.
I remember thinking, "That's a lot of money for a shopping cart."
In 2008, Derek sold CD Baby for $22,000,000.
It pays to do things right, especially in when it comes to something foundational to your business, such as the way you process money.
And what's more foundational to your business than the way you treat yourself? Nothing.
If you don't take care of yourself, how are you going to take care of anybody else?
Sure, a 90-minute flight, whether it's in a standard seat of a "preferred" one, is a little thing. The service isn't any better. The destination is the same.
But small niceties like this say a lot, even on a subconcious level, about bigger values. And in business, there is nothing more important than valuing confort, quality, and ease-- for yourself, for your customers.
So stop being cheap. Treat yourself right and take care of your customers to give them the best experience possible, even if it costs a little more.
It will pay off.