NOTE: This post is part of Wendy Week, where I talk about my personal experience of outsourcing and the "behind the scenes" stuff involving finding, hiring, motivating, and working with a key person...which in this case is my key person, Wendy.
The date was October 9, 2006. I know because she never lets me forget it.
Today, I can say that it was an important date and definitely the start of something life-changing, but at the time, it was just another evening. I was working from home and decided to listen to a talk radio, since my radio show as pretty fresh and I thought listening to other talk radio hosts would help me to become a better host myself.
Found a show about new age stuff, specifically psychics and mediums. Had been exposed to that type of work in the past and even worked as a psychic at one point, so I checked it out.
At the very end, a woman called in and asked about the business of being a psychic. She had been doing it for years, but was looking for a way to expand. As growing businesses is what I do, I perked up.
At the end of the call, the host says, "Give us your website so we can send you some business."
She did...and I typed it in my web browser.
The site was ok, but I had some ideas to make it better. Wrote her a quick email that said, "I'm a marketing guy. Have some ideas on how you can get more business."
That started the conversation...and within a couple of weeks, I had hired her to do customer service for my company. It wasn't a position I was looking to fill, but I was having problems with customer service at the time and made me an offer to take over that aspect of the business for me.
She wasn't looking for "customer service" work, but because she was looking for somebody to mentor her in business and marketing and working with me in that capacity would enable her to have that.
Three lessons here...
- Find a Problem and Solve It - The relationship started and kept going because we each found a problem and made an offer to solve it.
- Be Nice and Help People - You never know who you'll be helping or what they'll be able to do for you.
- Be Open and Say Yes - I'm sure it was crazy to get an email from some guy claiming to be able to help solve a problem (and willing to do it for free), but that's exactly what happened and what she said "yes" to and nothing would have happened had she not done that.